Dustin is a current Masters student at Royal Roads University and has a passion for working with seniors. He is currently employed at two non-profit seniors centres in Victoria, BC, and he focused much of his undergrad course work on the study of adult development and ageing. Dustin noticed that far less men participate at the senior’s centres than women, and he is also aware that many older men can be socially isolated. Focused on enhancing the lives of older men, he, therefore, is conducting research on the values, beliefs and motivations that older men have in regards to participating at seniors centres. He intends to use his findings to inform a social marketing campaign that Seniors centres can use to engage more men in their programing.