Dr. John Oliffe is a Professor and Associate Director Research at the School of Nursing, University of British Columbia. Founder and lead investigator of UBC’s Men’s Health Research program, his work focuses on masculinities as it influences men’s health behaviors and illness management, and its impact on partners, families and overall life quality. Findings drawn from his research offer guidance to clinicians and researchers to advance men’s health promotion in the areas of psychosocial prostate cancer care, smoking cessation and male suicide prevention. An ex-pat Australian Dr. Oliffe has attracted more than $23 million in research funding, given invited presentations at 90 national and international conferences and events, and published 193 peer reviewed articles since being recruited to UBC in 2003.